Case Studies
We drive inclusion for big impact. Here’s a collection of case studies that show what we can do.
Why partner with us?
Each journey is unique
We know everyone is at different stages of their journey. Our team at Creative Equals ‘meets you where you are’ to wherever you are to understand what’s going well, where your challenges are and where you’d like to accelerate. We’ll next tailor an EDI strategy that works, shaped around your organisation, KPIs, vision and goals.
Experienced professionals
With a mix of skill sets and deep experience in EDI in brands, businesses and across sectors, our experts bring our wealth of know-how to every project. Our work is rigorous, evidence-based and action orientated.
We start your project journey with our 4-step process: Immerse, Design, Deliver and Embed.
Effective Impact:
While we can start with ‘quick wins’, but the truth is transformation takes time. ‘Culture eats strategy for breakfast’, as the quote from Pete Drucker goes, so to embed your marketing strategy, we work with you to build the culture around it to make sure EDI change is embedded with tangible, measurable results. We’ll set out joint goals and ways of working at the start of every project journey.
Case Study: Philips
Since 2020, we have worked as a strategic partner to Philips embedding EDI as part of a global transformation project, embedding EDI into their brand and marketing divisions. We consulted with a range of teams from employer brand, HR, I&D, Procurement, and ensured Brand and E-Commerce comms connects and aligns with the wider business.
—
‘Creative Equals has been an invaluable strategic partner
to us over the last four years’
- Nathalie Lam, ESG Brand Marketing Lead, Supervisory Board Member, Lead I&D Marketing Transformation, Philips
Case Study: McDonalds
Working with the global team, we developed principles and best practice DEI guidelines to equip global and local marketing teams, and their agency partners, with tools and frameworks to embed inclusion into their end-to-end marketing, and marketing supply chains.
STAKEHOLDER INTERVIEWS I CULTURAL TRENDS ANALYSIS I INTERNAL PRACTICES AUDIT I EXPERT INTERVIEWS I INCLUSIVE COMMS REVIEW I DEI TOOLS & GUIDELINES I INCLUSION MARKETING PLAYBOOK I INCLUSION TRAINING
Case Study: Vanish/Reckitt
We worked with Vanish to review their Rewear campaign strategy and comms through a critcal DEI lens, which supported the brands purpose. The results were used to develop strategic guidelines for authentic inclusion. We also worked with the brand on the follow-up activation ‘Girls with Autism’ .
INCLUSIVE COMMS REVIEW | INCLUSION GUIDELINES | INCLUSIVE ACTIVATION ALERT
Case Study: Bayer
We ran an EDI comms review across a selection of Bayer’s brands and markets and were able to identify the baseline and recommendations for how to move forward. We gave them a clear map of where they stood at the beginning of our journey which provided us the perfect launch pad to develop a strategy and appropriate actions.
—
“Working with Creative Equals has been a very insightful and rewarding experience. I have now initiated a project with Creative Equals to develop an approach on how to evaluate our agency partners in this area which will be a key component for us in our collaborations.”
- Philippe Schuster, Agency and Marketing Partnerships, Bayer
Case Study: Teleflex
We worked with Teleflex, to co-create a framework and tools to build a consistent approach to EDI communication for their global employee base as a central source of information on DEI, driven by Teleflex’s unique needs coupled with industry best practice.
STAKEHOLDER INTERVIEWS | EDI STRATEGY WORKSHOPS | Expert input on EDI Strategy Proposal | EDI PLAYBOOK
Case Study: KNIT for H&M Foundation
Creating tools for fairer fashion. We designed a co-creation week for H&M Foundation where eleven changemakers came together to develop solutions for a more inclusive fashion industry. After a week of workshops, discussions, and deep dives into the complexity of inclusivity, they pitched their prototypes.
The result was two tools, both freely available, that address lack of diversity and empower leaders in their everyday work: Step into my Shoes, an immersive tool that puts you in someone else’s shoes in a recruitment process, and Humanitree, a tool that visualises company data in the form of a tree.
Read more
CaseStudy: Neurofen/Reckitt
To accelerate inclusive innovation, and optimise inclusive communications, we worked closely with this leading pain brand intent on addressing systemic gender inequities in the healthcare industry. To achieve this, we created an open culture amongst cross functional teams, with bias breakers, to foster more inclusive insights, ideation and pipeline development.
APPLIED BIAS TRAINING I INCLUSIVE INSIGHT REVIEW I ACCELERATOR INNOVATION WORKSHOPS I INCLUSIVE COMMS REVIEW I INCLUSION GUIDELINES
Case Study: Rewiring Kurt Geiger’s global recruitment
Kurt Geiger wanted to attract talent and get their HR teams to engage with the brand mission, centred around inclusivity and kindness.
We delivered an Inclusive Recruitment Audit to understand Kurt Geiger’s recruitment strengths and inclusive opportunities. With the learnings from the audit, we ran a one day workshop for Hiring Managers, turning learning into practice on fully inclusive recruitment. For their Retail Managers, we created a training video to use as a resource for onboarding, and understanding how to be inclusive throughout the recruitment and onboarding lifecycle.
INCLUSIVE RECRUITMENT AUDIT I APPLIED BIAS TRAINING I INCLUSION GUIDELINES
Case Study: Diageo
We’ve partnered with Diegeo to run all our CreativeComeback and Disabled Creatives programmes, championing disabled creatives and providing women and gender-nonconforming people bridges back into employment after a career break. These programmes sets the standard for global talent regeneration
—
“As part of our commitment to creating an advertising and media environment where, from script to screen, everyone sees themselves represented, we are proud to have supported the Creative Equals Returner schemes for the sixth year running ”
- Eileen Hanna Yague, Head of Gins (Gordon's, Tanqueray, Aviation, Chase Gin) at Diageo