representation and
language matters

Build an inclusion-first business strategy

We believe inclusion is an imperative for marketing excellence.

We partner with businesses to integrate inclusive thinking and behaviours throughout their end-to-end marketing process from defining the brand ‘why?’ through to strategy, innovation, customer experience, comms, activations and production.

We have created a suite of INCLUSION programmes to help answer some of the most challenging questions for marketers.

We answer questions like these for our clients:
- What is our brand point of view and permission in the EDI space?
- How do we remove bias /stereotypes from our marketing and ways of working?
- How do we weave cultural intelligence into our marketing work?
- How do we represent diverse audiences in a deeply authentic way?
- How do we ensure we localise our work to take account of cultural nuance and content?
- What are our ‘equity audiences’ we have yet to define?
- If we remove bias from the way we look at audiences, what are our opportunities for growth?
- How do we KPI and measure our work through an EDI lens?
- Economic inclusion matters: how do we drive diverse supply chains?
- How does EDI work as a horizontal across our ESG strategy?
- What does EDI mean for our customer experience?
- What if we face ‘backlash’ for embracing EDI?

So where to start? Find out how you’re doing NOW.

69% of Black consumers are more likely to purchase from a brand whose advertising positively reflects their race/ethnicity

Ipsos/ Google US study 2019

68% of LGBTQ consumers are more likely to purchase from a brand with advertising that positively reflects a variety of sexual orientations

Ipsos/ Google US study 2019

Where to start: audit your comms

Is your marketing and customer communication representative and inclusive? We have developed a proprietary rating and review system for representation in work, with an inclusive copy tool and a tried-and-tested methodology.

This gives you a baseline to work from, plus how to leverage marketing opportunities to audiences you may currently be missing out on

What you gain

We work to understand your marketing strategy and content through a robust, targeted audit. As an accredited Market Research Society partner, our data analysts and research team will work with you to understand your unique business needs.

Well review your current campaigns, online presence and customer comms with an inclusion and diversity lens. You’ll get a detailed report highlighting your communication strengths and areas for potential improvement

BENEFITS  

• Highlight positive representation and progression along your inclusivity journey

• Raise awareness of any weak spots that might be barriers to progress

• Define gaps and opportunities to become more diverse 

• Provide guidance in making the right judgements for your business