Why the marketing ‘Return on Inclusion, sustainability and social impact’ is integral
Inclusive marketing is an economic and strategic pillar, woven into risk management, brand equity, consumer psychology, and workforce retention. Brands that integrate it well don’t just “do diversity” for optics—they're building a competitive advantage. How can you build inclusion into your businesses and brands to drive growth in innovation, creativity and profitability ? Hear from the experts.

Building a sustainable future
Sustainability is reshaping marketing as consumers demand genuine environmental and social responsibility. Businesses must go beyond greenwashing, integrating ethical sourcing, carbon reduction, and circular economy models into their strategies. Younger generations favour brands with transparent ESG commitments, making sustainability a key driver of trust and loyalty. What’s your strategy?

Shaping social impact through marketing strategies
Social impact strategies in marketing build trust, loyalty, and relevance by integrating diversity, equity, inclusion, and ethical practices. Consumers expect transparency, with brands showcasing real impact through data-driven storytelling and community engagement. Authenticity is key - so hear from brands who bring meaningful causes and diverse voices to strengthen brand identity, driving both positive change and competitive advantage in an increasingly values-driven marketplace.

Mitigating marketing backlash
Navigating polarisation has been named as one of the top challenges facing marketers. How should a brand respond in a moment of post-campaign controversy? In the world of cancel culture, we bring you a framework, learnings and takeaways to figure out which voices matter - and which ones don’t.

Inclusive AI
As we bring in AI into the marketing chain, how do we make sure it meets our business goals for inclusion? We explore this emerging topic along with a trailblazers in the AI space.