'Every stain is part of the game' Check out the work from RISE speaker Tati Lindenberg.

Here's a stat for you: six out of 10 girls fear playing sport due to period leaks. It’s a stark statistic, and a barrier that Tati Lindenberg (VP of Marketing and Dirt is Good (OMO, Persil, Surf Excel, Breeze) at Unilever is determined to break.

Last year, Unilever won the accolade of 'Creative Marketer of the Year' at Cannes Lion by…

RISE is BACK, bigger than ever, May 15, 2025 . Join us at the UK’s dedicated marketing summit focused on how to build inclusive, sustainable brands and effective strategies for social impact and growth. Last year more than 80+ companies joined us for a stellar one day event. This year, the line up is exceptional - and the rest is yet to come.

Our themes cover leveraging inclusive AI, tackling taboos in advertising, the intersection of sustainability and inclusion, responsible media in 2025, the role of inclusion with creative effectiveness (Effie UK) and creative excellence (Cannes Lion) and more topics to come. Don't miss out

Last chance! AI x Bias workshop spots going quick! Just over two weeks away and there are only 10 places spots left on our AI x Bias workshop - be in quick to secure your space…

PLUS Target drops DEI initiatives and discovers the harsh consequences and Unleash the power of true inclusion in your marketing strategy with an inclusive comms check.

Is your marketing truly inclusive?  At Creative Equals, we're helping brands like yours to grow and transform with inclusive comms that resonate. Effective marketing is inclusive marketing. And inclusive marketing is all we do. 

By championing authentic representation and storytelling, brands can unlock deeper audience connections and create marketing that truly resonates. How? Well…

Welcome to 2025, the year of inclusion... yes, let's go!  As we wrote for the World Federation of Advertisers, this year inclusive marketing will emerge as a critical growth driver for CMOs ready to build powerful brands. It's irrefutable; the world is becoming more, not less, diverse. In a time of Trump, how do build your brand inclusively? Here’s how…

2024, what a year... As the year closes, we want to express our gratitude for having you with us this year. Together, we’ve seen sustainable change within brands, cultures and communities, thanks to YOU. In the face of uncertainty with strong political headwinds, we are extraordinarily proud to deliver inclusive, sustainable marketing for good and for growth.  At Creative Equals’ HQ, in 2024 we believe in actions, not words. Our highlights…

Are campaigns with DEI built in more likely to win an Effie? Is this ad from Boots a 'woke' monstrosity? Why we need urgent ethics and regulation around AI and a call for Speakers and Sponsors for the 2025 Sell out RISE conference!

Join us as we look at inclusivity from a fresh angle, with a compelling piece of qualitative research by Creative Equals of recent Effie UK award winners, and insights from some of this year’s Effie UK finalists… ALSO, thoughts on Heinz and a Black History Month spotlight

EXCLUSIVE: the results are IN. Be first to hear if inclusive marketing could win you an Effie... Join Creative Equals x Effies UK to explore how inclusion drives creativity and brand effectiveness. Recent research-based evidence shows inclusion is an undeniable driver for growth as well as social impact. Inclusion continues to be fundamental to understanding our audiences, innovating our products and services, inspiring creativity and delivering a clear ROI, the Return on Inclusion. And, we're about to add to this body of evidence…

A 'what now?' on the recent UK riots  For those in the UK who experienced racism, Islamophobia and Xenophobia, there is a fear the recent riots are still with us, seen in Scotland this past weekend. Together, we can work harder to dismantle the systemic racism that has spilled out onto our streets. So what now?

Inclusion matters more than ever, with a divided society, shifting demographics and an ageing population, with the over 60s set to increase from 14% to 22% of the world's population by 2050. There is also a much-reported pushback against DEI, but studies show that in volatile times, brands that uphold their DEI win:

“Embrace age as a superpower”. Cannes panel on how to fight ageism in the creative industry.

Den Salazar was one of the creatives in the first intake of Disabled Creatives last year. We caught up with Den on his experience being part of the Disabled Creatives programme. What led you to sign up for Disabled Creatives? I was definitely ready for a change, but I didn't know how. Then, the opportunity for Disabled Creatives came to my attention through Scope. The programme sounded like …

Meet us in Cannes, plus what's your strategy for Generative AI?

The RISE fireside chat with Dr Martens Chief Brand Officer Ije Nwokorie and Creative Equal's Debbie Tembo was a masterclass in brand authenticity, differentiation and the relationship between brand and product. According to Nwokorie, “When you are creating a product, you are creating for people and it’s a different approach to marketing.” When he said…

The panel tackling the state of masculinity at this year's RISE hit a nerve: How can we as marketers play a role in creating more diverse portrayals of men and masculinity? One of the biggest threats to gender equality is the regressive attitudes of young boys and men. According to a study from the Unstereotype Alliance, men are more likely to hold stereotypical views of gender roles, and younger men even more so. 40% believe that it's a man's job to earn money, and 51% believe women should work less and devote more time to…

Today marks two weeks since RISE 2024. For those of you who were there, thank you again for making it such an unforgettable day. To those who weren’t - there will be a new chance next year! Campaign has summarised the key learnings from the day - and keep an eye on our social channels and these newsletters for videos, starting right now with Ali's welcome. Read on for a link to the powerful keynote delivered by Diageo's CMO…

See you at Cannes? Let's talk AI x DEI, and unveiling DisabledCreatives 2024. ove’s new campaign takes a stance against using AI in the brand’s advertising - and predicts that 90% of content will be generated by AI by 2025. AI is one of the hottest topics for marketers and brands, as there is a general gold rush to make Generative a part of the marketing tool kit - not least to save costs. The risk is that we move so fast we do not stop to consider the risks: What happens to talent as Gen AI takes hold? And while it is developing at speed, it is still very …

WANT TO GROW YOUR BRAND RESPONSIBLY IN 2024? Learn how with the world-leading experts. At RISE, April 24, you’ll hear from the world’s top marketing and brand leaders, including Diageo, P&G, LEGO, Reckitt, Dr Martens, Philips, Chelsea Football Club and more. Build your leadership capabilities, gain insights, takeaways and tools to lead on an agenda that delivers an ROI. Hear how the results are in: inclusive marketing is a proven driver for creative effectiveness and creative excellence, as you’ll hear from…

BIG NEWS! RISE is Creative Equals’ global conference for brands and businesses invested in driving sustainable growth. We bring together forward-thinking marketers, innovators, creative and sustainability experts invested in driving inclusion and social impact throughout the marketing chain. See you there!