The marketing conference for Inclusive Transformation for Growth

THE AGENDA

Welcome and Registration

1.30pm

2.00pm

Welcome
Ali Hanan, Founder, Creative Equals
@creativeequals

2.15pm

‘The edge brands are missing’
Eleanor Thornton-Firkin, Head of Creative Excellence at Ipsos

2.35pm

‘Inclusion is a driver for Creative Effectiveness’
Host: Jenni Middleton, Editor-in-chief, Cannes Lions with Paul Kemp-Robertson, Chief Content Officer, Cannes Lions and Jason Edwards, Strategy Director, Creative Equals. @creativeequals

3.10pm

‘The cure for purpose fatigue: from intent to an Effie UK’
Host: Efrain Ayala Global Creative Partnerships, Reckitt with Charlotte Löfgren-Rowe VP Pain, Reckitt and Rachel Emms, Managing Director, Effie UK

3.35pm

‘Build it: women owning male-dominated worlds’
Host: Nicola Kemp, Managing Editor, Creativebrief with Helen O’Donnell, VP Content & Creators, B BC Studios, Tara Thorpe, Creator, Starr Kiely, Digital Creator

4.25pm

‘Building brands for new audiences’
Host: Sophie Devonshire, CEO The Marketing Society, with Finola McDonnell, Chief Communications and Marketing Officer, Financial Times

BREAK ~ 20 minutes ~

4.40pm

‘Who makes the toys, shapes the world’
Amarilis Whitty, PR Director, Mattel

5.00pm

‘Are AI agents the ultimate activists?’
Sara Denby, Director, Oxford Future of Marketing Initiative, Said Business School, University of Oxford

5.05pm

‘Purposeful partnerships: from communities to movements’
Host: Richard Robinson, Executive Director, Ingenuity+ with Somnath Dasgupta, Guinness Global Marketing Director - Africa and Sport, Diageo, Emily Heath, Global Brand Director, Rexona, Unilever and Nicola Matthews, Countess of Chocolate, CMO, Tony’s Chocoloney

5.35-5.45pm

Surprise guest: Becky Downie OBE, Olympian
Host: Rich Robinson

~ Drinks and Networking ~

5.50-7.00pm

thank you to our sponsors, industry, community and media partners