about us
Our Story
Creative Equals was born from the belief that ‘who makes the work, shapes the work’. When we have diversity at the table, we can innovate, create and communicate with all our audiences. Our goal is to harness the power of diversity, equity and inclusion to build inclusion-first transformation strategies for the way the globe is changing.
Since working with some of the world’s top brands for the last four years, we’ve seen the impact of our work. We specialise in operationalising EDI into current systems, building capabilities for long-lasting change.
Our founder has worked in the industry for more than two decades. Ali Hanan started as a creative director at Ogilvy, just 3% of the UK’s creative directors were women. Over the next 16 years, she saw first-hand how those who curate, shape and direct marketing had a profound impact on how people were portrayed in the media and has a strong belief that marketing has the power to change society by driving social and economic inclusion and impact, as well as driving positive results.
our team
Our team is made up of multi-disciplinary strategists, researchers, analysts and facilitators from a diverse range of backgrounds and experiences. We work globally, harnessing an associate model across key markets.
our values
CREATIVE
We are innovative, visionary and deliver everything with creativity at our core. From the look and feel of our programmes, the language we use to the way we deliver our training, it all starts with a creativity first approach.
COURAGEOUS
We are outspoken about what we believe is right and wrong, we deliver hard truths through our data and we dive into uncharted topics. We are not afraid of what it takes to make change.
CONNECTED
We genuinely value the power of connecting authentically, with each other, with our clients and within the industry. We help to create connections between new communities.
TRUSTED
We aspire to be a trusted partner for our clients, our attendees, our industry; we are an organisation that everyone trusts to deliver change with integrity and compassion.
our credibility
2024 Chosen as WFA’s DE&I Strategic Partner
2022 Chosen as UK’s Trade Mission Partner to Cannes Lion
2021 Top 50 company to work at: The Dots
2020 Business Excellence Awards: Best Multicultural Equal Opportunities Leadership Programme - Accelerate
2019 Government Equalities Office awards Creative Equals a ‘Returners’ fund
2018 The Drum’s New Year’s ‘Honours’ List
2017 Diversity in Media ‘Highly commended organisation’
2017 Excellence in Diversity’s ‘Best resource on the top 10 shortlist’ and our ‘Future Leaders programme’
2017 Creative Review’s ‘Top 50 Creative Leaders’
2016 Campaign’s Top 10 Trailblazer
