Deliver the new ROI: the return on inclusion for people, business and society
We are a global inclusive marketing consultancy who partner with ambitious brands to think inlcusion-first, act responsibly and communicate positively to unlock growth and social impact.
For brands, this is the new ROI, the Return on Inclusion - a philosophy that delivers for our people, businesses and planet. Prioritise diversity, equity and inclusion throughout the marketing value chain to drive better innovation, stronger customer relationships, authentic marketing and more powerful, effective creative.
We do this through our four ‘C’s model: building conscious inclusion into strategy, capability, creative and communities.
What we do:
Conscious Strategy + Systems
Partner with our strategic advisory team to embed conscious inclusion in brand strategy, innovation, AI and supply chains. For transformation projects, we use our ‘Applied bias’ methodology to approach system-change and rewire it for inclusion in processes and practices (R&D, innovation, CX included).
Capability Building
Work with us to identify skills gaps, build toolkits and L&D programmes to foster inclusive cultures and upskill the capabilities of leaders and colleagues. For in-built capability, we codify DEI into your existing process and practices, with training to embed.
Creative Effectiveness
Deliver creative excellence through authentic inclusion within your communication, activations, social and influencer strategy. We can provide quick turnaround ‘clinics’ to review your creative, review your AI policy/strategy, sit on Creative Councils or build your brand/production playbooks.
Community Impact
Deliver community programmes with impact by empowering your ERG networks, talent and recruitment programmes and securing social impact partnerships. Get involved in our CreativeComeback or Disabled Creatives programme, or run an internal Future Leaders programme.
Why it matters for brands
70% of GenZ will buy a brand with inclusive ads, in-store experiences and product
(Alchemy Gen Z Report)
68% of brands with representative ads saw a stock gain of 44% in a seven-quarter period. (Heat Test Report).
Brands with diverse representation in their ads enjoy an increase in brand prominence and brand value, an opportunity for brands to do good while doing well. (Journal of the Academy of Marketing Science)
Brands that prioritise diversity are likely to benefit from better decision-making, more innovation and higher employee satisfaction. (Harvard Business Review)
Who we work with:
Proud to be WFA’s DE&I Strategic Partner
Case Studies
Case Study: Vanish
We worked with Vanish to review their Rewear campaign strategy and comms through a critcal DEI lens, which supported the brands purpose. The results were used to develop strategic guidelines for authentic inclusion. We also worked with the brand on the follow-up activation ‘Girls with Autism’ .
INCLUSIVE COMMS REVIEW | INCLUSION GUIDELINES | INCLUSIVE ACTIVATION ALERT
Case Study: Neurofen
To accelerate inclusive innovation, and optimise inclusive communications, we worked closely with this leading pain brand intent on addressing systemic gender inequities in the healthcare industry. To achieve this, we created an open culture amongst cross functional teams, with bias breakers, to foster more inclusive insights, ideation and pipeline development.
APPLIED BIAS TRAINING I INCLUSIVE INSIGHT REVIEW I ACCELERATOR INNOVATION WORKSHOPS I INCLUSIVE COMMS REVIEW I INCLUSION GUIDELINES
What we’re up to:
RISE 2024
A global conference for marketers: Inclusive brands and inclusive leaders. RISE 2024 is our flagship event that brings together progressive marketers, innovators, creatives and sustainability experts to learn how to drive inclusion and social impact throughout the marketing chain. We spend the day building leadership capability within this space with leaders who are at the cutting-edge of pushing for progress in their organisations.
Creative Equals x Dr Martens - Speaking at Cannes!
We are speaking at Cannes Festival of Creativity in a fireside chat with the legendary Darren McKoy (known as DMac), the Global Creative Director of Dr Martens, on "How Dr Martens puts the boot in culture: The art of innovation".
Come learn how he leverages innovation, collaboration and sustainability to keep the brand at the forefront of culture. Having honed his craft at companies like Adidas and The North Face before his current role, he'll reveal how Dr Martens' mantra of 'rebellious self expression' goes beyond the boot into retail experience and brand positioning. Take away how to live out DMac's ethos: 'Make good stuff, evoke an emotional response, respect brand heritage'.
As featured in
Hear it from our clients:
“I feel like I’ve learned more from this session in three hours than I have my entire adult life. The Creative Equals team created a safe space to reflect on our approach to EDI in our marketing, but also in our entire company culture and communications.”
Lesley Heath,
Head of Marketing, Aviva
“Creative Equals are an invaluable strategic partner for us as we look to embark on a global business transformation project embedding I&D into our marketing divisions across the global team and in local markets. They consult with our teams across the wider Brand divisions, as well as HR, I&D and Procurement, ensuring our Brand & E-Commerce comms connects and aligns with the wider business.”
Nathalie Lam,
Head of Global Sponsorship Philips EDI Ambassador
“Creative Equals have been exceptional partners as we developed our own internal diversity and representation approach – from being a soundboard, to the hands-on training and stand out workshops."
Jerry Daykin,
Senior Media Director, GSK Consumer Healthcare Marketing