Giving brand logos the female makeover for International Women's Day

To mark International Women’s Day we decided to highlight the male bias entrenched in many of the world’s famous logos, turning the silent male protagonists who represent the likes of Gett, DreamWorks and Schwarzkopf into women.

To draw attention to the fact that male design directors most probably were behind the entire set of original logos, given that just 11.15% of design directors today are female. The tagline on each 5 second animation reads, ‘Here’s to more women’.

To read the full article and see the amended logos, head over to The Drum.