Are we as marketers failing boys and men?
ARE WE FAILING BOYS AND MEN?
The panel tackling the state of masculinity at this year's RISE hit a nerve: How can we as marketers play a role in creating more diverse portrayals of men and masculinity?
One of the biggest threats to gender equality is the regressive attitudes of young boys and men. According to a study from the Unstereotype Alliance, men are more likely to hold stereotypical views of gender roles, and younger men even more so. 40% believe that it's a man's job to earn money, and 51% believe women should work less and devote more time to family.
This is a crisis unfolding. And that's why this talk, on this topic, might be the most important thing to come out of this year's RISE. We have made the whole talk freely available on our Youtube. Watch, share, and take action.
HOT OFF THE PRESS: THE RISE 2024 TREND REPORT
Didn't make it to RISE this year? Don't worry, you can get all the insights and learnings by downloading the RISE Trend Report, by Creativebrief.
Learn how to drive inclusion and social impact throughout the marketing chain. Hear from leaders at the cutting-edge of pushing for progress in their organisations, including Ije Nwokorie, Chief Brand Officer, Dr Martens, Steven Bartlett, Founder and Host of the ‘Diary of a CEO’ podcast and Cristina Diezhandino, Chief Marketing Officer, Diageo.