Before we sign off... Joy inside!
2024, what a year...
As the year closes, we want to express our gratitude for having you with us this year. Together, we’ve seen sustainable change within brands, cultures and communities, thanks to YOU. In the face of uncertainty with strong political headwinds, we are extraordinarily proud to deliver inclusive, sustainable marketing for good and for growth.
At Creative Equals’ HQ, in 2024 we believe in actions, not words. Our highlights..
Delivering community impact:
Creative Comeback NYC: yes, we delivered our first returners programme in the US with Diageo, giving 25+ women the coaching, training and opportunities to return to jobs in the advertising industry. One is now Social Media Creative for none other than Olympic GOAT, gymnast Simone Biles.
Disabled Creatives UK: this May, we put 20 Disabled Creatives through our second programme, with outstanding results. Take a look at the film of the programme, which has delivered successful jobs and outcomes for our communities... See here.
Delivering outstanding events:
On April 24, we delivered RISE with a stellar line up to put inclusive marketing on the map with a stellar line up, including 'Diary of a CEO's' Steven Bartlett with Google's Sophie Neary, Jasmine Dawson, Senior Vice President, Digital at BBC Studios, Cristina Diezhandino, CMO Diageo, Nish Kumar, Comedian, Shelley Bishton, Head of Diversity, Equity and Inclusion at News UK and more. See our film here.
Thanks to our sponsors, Google, News UK, IPSOS, BBC and Analog Folk. Save the date, May 14 for 2025. And, if you'd like to speak or partner with us, drop us a line at hello@creativeequals.org
Delivering 'firsts' to show inclusion driving creative effectiveness with Effie UK
Does inclusion drive effectiveness? Yes, it does, thanks to ground-breaking research from our team. We showed 69% of Effie UK winners had inclusion embedded in the work. Check out the report!
Delivering global tool kits with the WFA and talks at Cannes Lion
This year, we have been the WFA’s strategic partner: We are proud to have been part of the teams delivering toolkits for the World Federation of Advertisers members on Content Production and Diverse Supply Chains, plus the Business Case for ISBA’s members. If you missed the WFA talk about Reflections on 2024: Inclusion, Innovation, and the Future of Marketing - catch the recap, here.
And, we were on stage at Cannes Lion talking sub cultures, inclusive products and powering communities with Dr Martens and the Unstereotype Alliance.
Delivering impact and change for our clients
The best part? Working with change-making clients to help bring about successes within their businesses and brands. We've built and refined one of the most advanced inclusive brand and marketing strategic consultancies, covering innovation, communications, supply chains and sustainability with some of the world's top brands and the results are in: DE&I at the heart of marketing transformation delivers a clear ROI.
This year, we have delivered a multitude of inclusion reviews of creative work, trained R&D teams on ‘applied bias’, built inclusive brand strategies, worked with innovation teams and embedded inclusion into marketing processes, measured supply chains and delivered tool-kits, know-how and capabilities.
What's new? Recently, we’ve built our sustainability capabilities and added one of the world’s biggest brands to our list. Inclusive sustainability works to draw genuine connections between environmental sustainability and social justice, and we're excited to be growing change in this area.
To our clients, thank you for making an impact with us. We're grateful to each and everyone of you for making a small dent in the universe, while helping drive growth through the power of diversity, equity and inclusion, and no sustainability. We go further together.
Happy Holidays!
We're taking a break to rest and recharge over the festive season. We'll see you bright and brave in the New Year. The Creative Equals' offices open back on the 6th of January. In the meantime, we hope you have a restful break with your loved ones.
Creative Equals @SXSW - we need your vote!
SXSW London is the European edition of the festival celebrating innovation, creativity, and technology, bringing together brilliant minds from around the world. It’s the event where ideas come to life, revolutionary trends emerge, and connections that shape the future are made. By voting for our speeches, you can help us share our vision.
We’re presenting two sessions, including one in collaboration with Territory Studio:
- Navigating Backlash: Building Resilience and Integrity in Polarised Times
- Accelerating the Inclusion of Women and Girls in Sport Breaking Barriers and Building Futures
How to vote:
Visit the SXSW Public Voting page and register https://sxswlondon.awardsplatform.com
(Check your email for the code!)
Find our submissions by searching in the Public Vote Conference Search List for these codes individually: 4590 and 4570 (Make sure you're logged in).
Show your support by clicking the button!
Voting ends on December 19th—don’t wait to show your support! Thank you so much!