BIMA and Creative Equals Launch UK’S First Creative Shadow Jury
On Wednesday 13 July BIMA held the 2016 BIMA Awards judging day – and with it launched the UK’s first ever creative shadow jury. A group of six up-and-coming talented creative women had the chance to shadow some of the leading senior digital thinkers and leaders in the UK.
The creation of a shadow jury is the first of its kind in the UK and allows the ‘jurors of the future’ to gain valuable insights into how work is judged, experience a jury room in action and see how their scores for the work compare.
Bridget Beale, MD of BIMA said, ‘Our partnership with Creative Equals has enabled us to bring an opportunity to open the doors to the BIMA Awards judging for the first time. We believe this concept is an industry first. We hope to create the jurors of the future.’
