Culture Wars Barbie, women in leadership - all in the August issue
Are you ready for a C-Suite role, but not sure what you need to do to get there?
Data from the IPA’s Diversity Survey, carried out in partnership with Campaign magazine, showed last year only 32.4% of C suite positions were held by women, down from 34% in 2019.
Creative Equal’s Business Leaders, a transformational programme led by Helen James, CEO of CP&B, is specifically designed to support women, GNC and non-binary people as they step up into C-level leadership roles. On this six-month course, the industry's top trainers builds women up to reach the top level of their career, with workshops, C-suite mentors and a network of like-minded professionals.
“We still have the issue of the 'broken rung' where less women are promoted into management positions at a rate of up to 18%," says CEO Ali Hanan, in Creativebrief, by Editor-in-Chief Nicola Kemp.
The programme starts September 2023 has 8 modules and a graduation dinner (thank you Stagwell!).
Places are limited. Applications close 11th August 2023.
“The Creative Equals Business Leaders course has changed my professional life and had a profound impact personally. It sounds dramatic but it is completely apt. I gained skills that made me a better manager, a better negotiator and a better Planner.”
Melanie Norris, AMVBBDO
Campaign Winner: Managing Director and Head of Planning, Strategic Planner of the Year EMEA 2020
Planning for 2024? Let us help
Looking to drive a Responsible Marketing framework with DEI at its core? Here at Creative Equals, we unlock growth through inclusion for your people, business and society. We have created a suite of INCLUSION programmes to support marketers in their DEI challenges, ensuring that each programme is bespoke and unique to your needs.
Inclusive Marketing
We work with businesses to integrate inclusive thinking and behaviours throughout their end-to-end marketing process from defining the brand why? through to strategy, innovation, customer experience, comms, activations and production.
Inclusive Cultures
We foster more inclusive cultures through inclusive leadership, behaviour change and continued learning. Our training and culture change programmes are designed around provocation, supportive learning, collaboration and empowerment for bold actions.
Let us help you build inclusion in your marketing frameworks and processes, so you can capitalise on improved creativity and innovation, mitigate PR faux-pas and facilitate excellence that reflects the audiences of 2030.
What our clients say:
"Since 2020 our cross-functional Philips team has been dedicated to driving a more inclusive brand across our marketing and communication materials, led by Global Head of Sponsorship, Head of DEI Marketing Transformation, Nathalie Nijhuis-Lam and supported by Creative Equals who have challenged and inspired us every step of the way.
'Together, we crafted a brand DEI vision, created an inclusive marketing toolkit, set brand KPIs, and held drop-in clinics for teams to check and reflect on their work. I am especially proud of our recently updated brand guidance, now with DEI embedded with an inclusive lens.'
- Adam Murphy, Experience Director at Philips.
Hear more from Lam, in her interview with CliqDigital
FOMO? Did you miss our DEI creative excellence Cannes LION webinar?
2023 - what a year. As always, we were blown away by some of the work that came out of Cannes Lions.
When you look beyond the Glass Lion, you'll see the Grand Prix for Innovation, Brand Experience, Film and more were awarded to work where is DEI embedded in campaigns. For us, this goes beyond 'representation'. This is about DEI at the heart of business strategy - and it IS smashing the award season, hands down.
In this 60-minute webinar we explored several pieces of work that won in the 2023 Cannes season. The killer question is: which of these pieces of work will have long-lasting impact?
To catch the recap. Get in touch. We'd love to share it with you!
Could it be... AI?
Yes, it is, but it didn't stop this image exploding over Twitter in a bomb of presidential glitter, placing Barbie on the frontline of the US 'culture wars'. While in the US conservative figures like podcaster Matt Walsh have condemned 'Barbie' as 'the most aggressively anti-man, feminist propaganda fest ever put to film', Barbie will finish Sunday with well more than $700 million in worldwide box office sales after serving up the biggest week in history for Warner Bros with $578.5 million. The fact is Barbie spoke to the struggles many women face every day, summed up in 'Gloria' (America Ferrera)'s now famous monologue. Women responded to the humour, the truths and 'backlash' with block-busting ticket sales that make it the top-grossing movie ever for a solo female director, Greta Gerwig.This is a brand reinvented through taking on 'stereotypes' and the patriarchy (Elon Musk almost passed out hearing the word spoken so much).
We say 'sublime'.
Enjoy the sunshine
The CE Team