URGENT NOW: do, watch, read, use
#AdlandCommits: did we progress?
All leaders know accountability is critical. So we’re asking all AdlandCommits CEOs to take 15 minutes to complete this survey (promise - it's short).
When we first completed this survey in October, we had over 109 respondents - about 30% of signatories. Right now, we have 23 respondents. We want to match our original response as we go out to report on progress in time for the anniversary of George Floyd’s brutal murder, May 25.
In the George Floyd case, justice has been served in the courtroom, but this is only one incident, and only one part of seeing justice served. The basis of #AdlandCommits is that this is a movement, not a moment. The work of accountability goes on day after day.
With this in mind, we’re asking all signatories to complete this survey by Friday, April 30.
Selling like hot cakes...
See Caitlin Moran, author, broadcaster, in conversation with Caitlin Ryan, VP Creative Shop, EMEA, Facebook
Beauty bias. This has been coming up A LOT in our conversations with clients lately. In 2021, what is ‘aspirational beauty’? We're with Caitlin Moran, who says:
'We’re in such a sculpted body age. Look at Kim Kardashian West – her body is a feat of engineering and cash. Unless it’s your full-time job, you will never look like that. There’s no traction to it either. What’s going to catch your eye these days is an imperfect body. That seems rarer and more interesting to me. We’ve seen enough physical excellence now; the pendulum is starting to swing the other way. We want realness.'
For being on this newsletter, use 'FRIENDS' for a £5 discount. Tickets are £70.
Lessons for adland from the divisive race report
Read this personal, heart-felt response from our senior business director, Steph Matthews in reaction to the now discredited Sewell race report.
'There were three clangers in the report that hit me like a brick. Firstly, the assertion that the UK is a “beacon” of race relations gone good; that our system is a “model” that should be emulated around the world. That's the same model in which one in five black households and one in four Asian households are in persistent poverty, compared to one in ten white households (Race Disparity Audit, Cabinet Office). “Huzzah!” Let's beat our chests and applaud the Great British Empire. She’s conquered again...
WATCH:
By the age of 13, 80% of young girls distort their image online. Social media is a big part of young people’s lives - but retouching apps and the pressure to post the ‘perfect selfie’ are hurting their self-esteem and confidence (true for young men too; 30% of new anorexia cases are men). See Dove's new 'Reverse Selfie' campaign here.
USE:
Channel4's new ground-breaking pregnancy loss policy. Whether you've had a termination, miscarriage or any kind of pregnancy loss, now at Channel4, you and your partner are entitled to two weeks leave on full pay; paid leave for medical appointments; counselling and more. Guantlet thrown down. Link here.
Enjoy the Bank Holiday!
Love, The Creative Equals team x