CLOSED! Thanks to everyone who attended!

Monday | Tuesday | Wednesday | Thursday

Monday 19 June

How to build an inclusive audience strategy: five trends to know now

When: Monday 19 June, 11.45am-12.45pm
Where: Embassy of Dutch Creativity, 24 Bd de la Croisette, Cannes, France

Explore this: DE&I is a strategy for growth. The big question is: how can you future-proof your brand for 2030? What are the opportunities we simply don’t see? And why don’t we see them?  We look at five ways the demographics of the world are shape-shifting with examples and understand how your brand can harness these movements. Walk away understanding with a new perspective on audience strategy. 

MONDAY LUNCH: The BIG AI x DE&I debate

When: Monday 19 June, 1.00pm-2.00pm
Where: Embassy of Dutch Creativity, 24 Bd de la Croisette, Cannes, France
Cost: €95 (inc VAT) per person, for 3 courses, including drinks. Max 25 spots.

As AI floods into the marketing industry without guardrails, we look at the implications from a DE&I point of view. What are the ethics we need in place right now? Most importantly, we have to ask: who benefits from AI? In any system of oppression, there are those who ‘win’ and those who are further marginalised. Join us in a fearless debate over lunch where we’ll explore: AI procurement, AI bias, AI’s role in systems of oppression and more.

Tuesday 20 June

BACKLASH: why the fear of getting it wrong stops us getting it right

When: Tuesday 20 June, 11.00am-12.00pm
Where: Embassy of Dutch Creativity, 24 Bd de la Croisette, Cannes, France

We look at what happens when brands get it ‘wrong’ and why this happens. We’ll dig into examples (Samsung, L’Oreal, Sainsbury’s and others) and case studies to understand what the ‘backlash’ was, how the brand responded and what they could have done differently in a workshop scenario. This one is for everyone in corporate communications to understand how to respond in a crisis. 

Wednesday 21 June

Inclusive Leadership, Inclusive Brands

When: Wednesday 21 June, 11.00am-12.00pm
Where: Embassy of Dutch Creativity, 24 Bd de la Croisette, Cannes, France

How do leaders believe in the new ‘ROI’, the return on inclusion? What happens when they don’t? We meet three leaders who talk about what they’re doing inside and outside their organisations to embed inclusion from the inside out.

Guest Speakers:
Aline Santos Chief Brand Officer, Chief EDI Officer, Unilever
Nathalie Lam Global Head of Sponsorship, DEI Lead, Philips
Becky Verano Global Head of Marketing Capabilities, Reckitt
Xavier Rees CEO Havas Group

Thursday 22 June

Age and ageism in marketing: the untapped audience

When: Thursday 22 June, 11.30am-12.15pm
Where: Embassy of Dutch Creativity, 24 Bd de la Croisette, Cannes, France

We explore the context of age/ageism through a series of ads, looking at the typical stereotypes and how to avoid them. While ageism focuses on the over 50s, it also applies to all ages - and we can see how this plays out in our marketing work. We’ll deconstruct a series of ads to look progressive portrayal - and why you need an over 50s marketing strategy from the inside out.