Did DE&I smash it at Cannes Lions last year?
Yes, we've done the analysis. More than 60% of awarded Grand Prix in 2024 went to work championing a range of topics from social economic inclusion to sexual harassment and championing independent journalism. We have the results.
The Cannes Lions themselves have made it very clear:
”Diversity, Equality & Inclusion Must be at the Heart of Your Idea. At LIONS we know that creativity drives progress - this lives at our core - and we also understand that our business has the power to be a driver of positive change. Our tentpole Festival, Cannes Lions, convenes the world’s most powerful brands, media companies and agencies, meaning we are advantageously placed to play a meaningful role in moving towards a more sustainable, equitable and prosperous future.”
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Cannes Lions Winners and where DE&I came in