RISE 2022: FOR CREATIVITY
We are back and we are bigger! And in REAL life! RISE 2022 is community-led and for the next generation of creative and marketing leaders. It’s a top-down, grass-roots up cyclical movement to clear the pathways to leadership. This way ALL voices can influence culture, creative, campaigns and communities.
All change-makers are welcome.
12 May 2022
Royal Horticultural Hall, London SW1.
9am - 5pm
At RISE 2022, Mandu Reid, the Party Leader of the Women’s Equality Party spoke on how to make a political impact on a shoe-string budget. She said:
“My experience with the Women’s Equality Party has taught me two important things: Firstly… I’ve learned that creating political leverage in this climate can be done on a shoestring, but it requires flexibility, resilience, and innovation. We’re constantly shifting our approach - and that makes us unpredictable… a force to be reckoned with. A second thing I’ve learned is that action does not need to be large-scale, elaborate, or complex in order to be powerful.
All of you will know that childcare in this country is punishingly expensive, and within most families it is overwhelmingly shouldered by mothers. Introducing free, universal child care is a radical and desperately needed intervention to revolutionise our economy and our society.”
She issued the challenge to adland: a brief.
on the day
All photo imagery: ©BronacMcNeill
Our speakers
the 2022 focus
What can you expect at RISE 2022: For Creativity?
Who is present, who is centred, how is marketing perceived?
We kick off with understanding weak spots, #theGreatResignation, gaps and opportunities
What’s working in the ‘work’? Where are fresh ideas coming from?
A purpose-driven creative showcase with the 'why' and the 'how'
What’s keeping marketing leaders up at night in 2022?
A panel with top-level marketing leaders from across the sector
What does inclusive leadership look like? How can you drive better cultures?
We explore how to create healthy, hybrid teams with empathy and resilience.
What needs to change in the hiring process?
Let's talk salary inflation: what does the pay gap look like?
What does deep systematic change look like?
Real progress is an everyday action, taken by individuals and leaders. What now?
schedule
9.00 am Steph Matthews and Josh Willacy
Morning Meditation
9.05 am Ali Hanan, CEO, Creative Equals
Inclusive Leadership: a core driver for happiness, retention and award-winning work.
9.25 am Sophie Duker, Writer & Comedian
Resilience, imposter syndrome and why she is an extroverted introvert
9.45 am Jaz Ampaw-Farr, International Speaker, Author & Broadcaster
Human First: Why inclusive leadership matters every day
10.00 am Mandu Reid, Party Leader of The Women’s Equality Party
How to make a political impact on a shoe-string budget: plus, over to you: a game-changing brief
10.25 am Efrain Ayala, Global Director of Diversity and Inclusion, Marketing
Why Diverse casting is a red herring
10.45 am Carrie Powell Symon, Director (Contract), Major Players
Putting Salaries in the Spotlight
11.15 am Sophie Trinder, Head of Twitter Next UK and Gil Flores and Jemma Burgess: Art Director and Copywriter at TBWA
Presenting 'Powered By Tweets' - The Annual 150K Creative Competition for Positive Change
11.30 am Josie Burns, Creative Director at VMLY&R and Joe Shields, Copywriter, Writer and Art Director
Redefining Tough: The Very Gay Raptor; and how a homophobic comment on Ford's YouTube channel became a catalyst for the company’s ongoing commitment to take on discrimination.
11.45 am Jo Wallace, Creative Leader and Founder and Nicky Kemp, Editorial Director, Creativebrief
Resilience, Creativity and Leadership: ‘Abusers work from home' was one of the iconic game-changing campaigns to come out of the pandemic. Creative Mastermind, Jo Wallace and her team knew the message could save lives.
12.00 pm Esther Duran, Chief Design Officer, Zone
Why all leaders have to think sustainability first.
12.15 pm Jerry Daykin, Commercial Co-Director, Outvertising and Shilpen Savani, Dispute Resolution & Employment Partner, Gunnercooke
Fair NDAs: let's stop the silence around harassment
12.30pm Richard Robinson, Managing Director, Oystercatchers
Visha Kudhail, Exec Sponsor Women@EMEA, Pinterest
Grainne Wafer, Global Brand Director, Guinness, Diageo
Ellie Norman, Former CMO, F1
What's keeping brand leaders up at night?
2.00 pm Gemma Greaves, Co-Founder, Nurture & Partners
World’s Biggest Fishbowl: Feedback. How does it shape you? How does it make you?
2.45 pm Marie Wittrup Jensen and Josephine Westergaard Rasmussen, Creative Team, CPB London
Ignite talk: how to challenge bias: Imagine
3.00pm Harriet Kingaby, Co-Chair, Conscious Advertising Network
Ignite talk: the urgent need for conscious advertising
3.05pm Snap Creative Council, Zahra Abdullahi, Creative copywriter at Snap and Ommy Akhigbe Creative Technologist
Democratising AR to amplify Gen Z voices
3.45pm Caitlin Moran, Journalist, Author, and Broadcaster, The Times with Vicki Maguire,Chief Creative Officer, Havas London
Inclusive leadership: making it to the top (and ageing disgracefully)
4.15 pm Reni Eddo-Lodge, Award winning journalist, podcaster and author of the Sunday Times and New York Times bestseller: 'Why I’m No Longer Talking To White People About Race', with Dominic Carter, EVP, Publisher, The Sun
A fireside conversation on leadership with Reni-Eddo-Lodge
4.45pm Maisie McCabe, UK editor at Haymarket Media Group
Campaign Future Leaders List Announced
5.15pm Ali Hanan, CEO, Creative Equals
Fin + Thank You
accessibility
The Royal Horticultural Halls are fully wheelchair accessible, and has an access lift as well as a disabled bathroom. If you need further information, please visit the website at rhhonline.co.uk/visit.
