LAST CHANCE: Inclusion and effectiveness... hear why inclusion is key to every CMO's success.
LAST CHANCE! Final 20 tickets left!
That's right! We're discussing how inclusion drives creativity and brand effectiveness, and how you can shift your bottom line and win awards with progressive marketing.
Join us as we look at inclusivity from a fresh angle, with a compelling piece of qualitative research by Creative Equals of recent Effie UK award winners, and insights from some of this year’s Effie UK finalists.
24 October, 2024, 4.30-6.00pm
Tickets: Free, or £10 donation (your call)
Ascential Offices, Holborn, London WC1V
It's a stellar line up. Hear from:
Rachel Emms, Managing Director, Effie UK
Pete Markey, Chief Marketing Officer, Boots UK, ISBA President
Debbie Tembo, Inclusion Partner, Creative Equals
Mark Hodge, VP of Marketing, McCain Foods
Regan Warner, ECD, McCann London
Mathieu Desbrandes, Category Manager, Reckitt
What you'll discover:
- the wider business case for marketing, with a focus on how inclusion future-proofs brands
- why inclusion and representation delivers more impactful marketing
- how positive portrayal creates more arresting story-telling and social inclusion
Come to this exclusive, invite-only event just for readers of this newsletter to hear and see how to build your campaigns for effectiveness. As it turns out, as we are in the home of Cannes Lion (yes, we'll look at creative excellence too).
We’ll underscore the business case for every ambitious CMO.
Ticket: £10 donation (optional) to our colleague’s charity, The Mikaere Foundation. A charity that supports children with Nonketotic Hyperglycinemia (NKH), a rare and terminal metabolic disorder.
Oh Heinz. This is why having trained eyes in the room is important.
There has been an extraordinary amount of backlash with the two recent Heinz spots. While we appreciate the apology and the effort to learn... It's not enough to have a diverse team (although this certainly helps!). You need trained eyes to surface inauthenticity and negative tropes. This Heinz campaign wouldn't have happened if there had been inclusion checkpoints embedded within their marketing framework to check for negative stereotypes before they got to production, let alone out the door.
People are going to make mistakes and we're always can do better. Building inclusion into our marketing campaigns is the way to go.
If you'd like to build inclusion checkpoints into your marketing framework so this doesn't happen to your brand, get in touch. We can build a bespoke programme to rewire your campaign creative process for inclusion.
Just send us in your assets. We can do quick reviews of your idea and execution before it gets green lit. There are multiple ways you can mitigate backlash. Let us help.
Black History Month Spotlight: Jo Hodges
It's Black History Month, and we'd like to shine a spotlight on the brilliant Jo Hodges, an unmistakable industry stalwart. She was a GIANT in the UK creative space, whose shoulders many stand on, a pioneer for diversity, who inspired so many and grew a generation of creatives.
Jo had extensive experience in both the advertising and film industries. Her professional background in advertising as an award-winning art director led to her working at leading agencies such as DMB&B, GGK, Ogilvy and Mather and as feature film screenwriter with International production credits at London Film Festival and Toronto Film Festival amongst others.
An example of Jo’s groundbreaking work was with the Football Association, with the ‘Show Racism the Red Card’ and ‘Kick Homophobia out of Football’ campaigns. Some of the work is on permanent display at the Football Association’s headquarters.
Jo was a passionate tutor and lecturer, working for 15 years at UAL as a lecturer on BA (Hons) Graphic Design at Central Saint Martins, before moving to BA (Hons) Advertising in 2006 at the London College of Communication, eventually becoming the Course Leader and then Creative Practice Director for Communications and Media Programme. Jo sought to push the diversity of the artistic and creative industries and fought for students’ equal inclusion regardless of their background or race.
She paved the way for diverse creatives with her brilliance, she was great lecturer, a true creative and experienced industry professional who created significant and ground breaking work. But it was her passion that she was most known for, across the board. By all accounts, Jo was explosion of energy, positivity and innovation – with a huge and generous heart.
Jo died in 2017. She is still an inspiration to many and is greatly missed.