INVITE: could inclusion drive effectiveness?
EXCLUSIVE: the results are IN. Be first to hear if inclusive marketing could win you an Effie...
Join Creative Equals x Effies UK to explore how inclusion drives creativity and brand effectiveness.
Recent research-based evidence shows inclusion is an undeniable driver for growth as well as social impact. Inclusion continues to be fundamental to understanding our audiences, innovating our products and services, inspiring creativity and delivering a clear ROI, the Return on Inclusion. And, we're about to add to this body of evidence.
Come and join us as we look at inclusivity from a fresh perspective, with a compelling piece of qualitative research by Creative Equals of recent Effie UK award winners, and insights from some of this year’s Effie UK finalists.
What you'll discover:
- the wider business case for marketing, with a focus on how inclusion future-proofs brands
- why inclusion and representation delivers more impactful marketing
- how positive portrayal creates more arresting story-telling and social inclusion
Come to this exclusive, invite-only event just for readers of this newsletter to hear and see how to build your campaigns for effectiveness. As it turns out, as we are in the home of Cannes Lion (yes, we'll look at creative excellence too).
We’ll underscore the business case for every ambitious CMO.
Stellar panel details coming soon.
24 October, 2024, 4.30-6.00pm
Ascential Offices, Holborn, London WC1V
Ticket: £10 donation (optional) to our colleague’s charity, The Mikaere Foundation.
DEADLINE EXTENDED: APPLY NOW for
Creative Equals Business Leaders 2024
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EXCLUSIVE: the results are IN. Be first to hear if inclusive marketing could win you an Effie...
Join Creative Equals x Effies UK to explore how inclusion drives creativity and brand effectiveness.
Recent research-based evidence shows inclusion is an undeniable driver for growth as well as social impact. Inclusion continues to be fundamental to understanding our audiences, innovating our products and services, inspiring creativity and delivering a clear ROI, the Return on Inclusion. And, we're about to add to this body of evidence.
Come and join us as we look at inclusivity from a fresh perspective, with a compelling piece of qualitative research by Creative Equals of recent Effie UK award winners, and insights from some of this year’s Effie UK finalists.
What you'll discover:
- the wider business case for marketing, with a focus on how inclusion future-proofs brands
- why inclusion and representation delivers more impactful marketing
- how positive portrayal creates more arresting story-telling and social inclusion
Come to this exclusive, invite-only event just for readers of this newsletter to hear and see how to build your campaigns for effectiveness. As it turns out, as we are in the home of Cannes Lion (yes, we'll look at creative excellence too).
We’ll underscore the business case for every ambitious CMO.
Stellar panel details coming soon.
24 October, 2024, 4.30-6.00pm
Ascential Offices, Holborn, London WC1V
Ticket: £10 donation (optional) to our colleague’s charity, The Mikaere Foundation.
DEADLINE EXTENDED: APPLY NOW for
Creative Equals Business Leaders 2024
Creative Equals Business Leaders, the leadership training programme for women and gender non-conforming people working in the marketing and creative industries, is back!
Lead by Helen James, CEO, CPB, who knows its like to step up from Managing Director to CEO, this is the best, most effective programme on the market, with many stepping up to their next roles.
The ideal candidates are emerging leaders at creative agencies, media agencies, brands, media owners, production companies, and more within the marketing and creative sector. The deadline for applications is 11th October 2024 - level up your career this autumn.
This programme WORKS. It not only delivers excellent training from exceptional leaders, you gain a full mentoring programme with some of the industry's top leaders including:
Richard Robinson, Managing Director, Ingenuity
Xavier Rees, CEO, AMVBBDO
Tina Fegent, Global Marketing Procurement Consultant
Ete Davies, EMEA EVP, Dentsu Creative
Karina Wilshner, Global Partner, CEO, Anomaly
Victoria Buchanan, Executive Creative Director, TribalDDB
And many more.
We know it's tight for L&D budget, so we can offer staggered payment terms or pay half now, pay half with the new budgets in the new year. We can't let the number of female leaders in the sector keep falling so instead, so we're here to help you!
Need a quick turnaround 'inclusion clinic'?
Unleash the power of true inclusion in your marketing strategy. Award-winning, profitable, and growth-accelerating, genuine inclusivity is a proven game-changer in ad campaigns.
Consider this: research by the Advertising Association shows nearly half of all adults find inspiration for gift ideas from festive ads, and a whopping 70% of young adults (25-34) see holiday ads as a mood enhancer.
Maximise your resonance with your audience with our expertise. We're here to assist you in weaving inclusion into your holiday campaigns. Be it through a one-off inclusion clinic to avoid potential backlash, or a deep strategy audit to embed inclusivity in your marketing framework, we have you covered. Take the step towards success today. Reach out to us.