RISE2024: build your leadership capabilities with LEGO, Diageo, Reckitt, Philips and more!
WANT TO GROW YOUR BRAND RESPONSIBLY IN 2024? Learn how with the world-leading experts
At RISE, April 24, you’ll hear from the world’s top marketing and brand leaders, including Diageo, P&G, LEGO, Reckitt, Dr Martens, Philips, Chelsea Football Club and more. Build your leadership capabilities, gain insights, takeaways and tools to lead on an agenda that delivers an ROI.
Hear how the results are in: inclusive marketing is a proven driver for creative effectiveness and creative excellence, as you’ll hear from IPSOS and breaking research from The Effies.
We’re offering a pre-Easter deal of 20% off with CE20 so we can sell out.
We have 40 tickets left so make one yours now.
Hear from one of the world's most-awarded marketing leaders
Cristina Diezhandino is Diageo’s Chief Marketing Officer and responsible for the marketing, innovation and digital transformation of some of the world’s most iconic brands, including Guinness, Johnnie Walker, Baileys and Smirnoff.
Appointed in July 2020, Cristina led Diageo’s marketing team and agency partners through a time like no other and instilled what she calls a ‘mindset of possibility’ to ensure Diageo’s brands emerged stronger.
Cristina is listed on Forbes World’s Most Influential CMOs List, Campaign’s Power 100 list and in 2023, Cristina was named Global Marketer of the Year by the World Federation of Advertisers and named The Marketing Society’s Inspirational Marketing Leader of the Year. This is your chance to hear from one of marketing’s most respected voices and why she believes DE&I can power every marketing agenda.
DOES INCLUSIVE MARKETING HAVE AN ROI?
With many creative teams using Generative AI, how does this impact 'authenticity'? How can we still build a case for our talent? How do brands like LEGO leverage DE&I to innovate? With football, how do leaders build teams that speak to an international audience in a global hub? We’ll dig into how DE&I shapes their brands and leadership agendas for three very different businesses.
PANEL LEAD: Sophie Devonshire, CEO, The Marketing Society
Claire Cronin, CMO, Chelsea Football Club
Becky Verano, VP Marketing, Reckitt
Carolina Texeira, Global Brand Director, Purpose, LEGO
PHILIPS CORE VALUE: SUSTAINABILTY
Award-winning ESG Marketing Leader, Nathalie Nijhuis-Lam Lam digs into why DE&I is at the heart of sustainability for Philips. She talks about how to embed DE&I at the heart of brand strategy and why DE&I sits as a horizontal across all aspects of ESG.
She'll walk you through the learnings around their latest campaign 'Care Means The World' and how DE&I is an integral part of their sustainability marketing narrative. Farming, waste, climate change, plastics, sustainable AI, communities: inclusion sits as a horizontal, which is exactly how it comes into every piece of sustainability comms.
IS MARKETING FAILING BOYS AND MEN?
Join Unstereotype Alliance, part of UN Women to find out why promoting healthy masculinities in ad content is so critical for all brands, particularly those who have a deep masculine heritage (beer, cars, sports, gym wear).
Experts will share new research about the representation of men in ads, the state of young men's mental health, how to create diverse depictions of masculinities and the positive impact this can have on brands and society.
This touches on the rise of influencers such as Andrew Tate and Jordan Peterson and the role marketing can play for the future. Together we learn how we can all create new narratives. Marketing has the power to shape what boys and young men see.
Panel host: Sara Denby, Head of Unstereotype Alliance Secretaria
Panelists: Rachel Lowenstein, Inclusive Innovation, Mindshare
Tom D’Souza, Global Innovation, Movember
Dr Rebecca Swift, VP Creative, Getty Images
Samori Gambrah, Global Brand Director, Captain Morgan
Fernando Desouches, Managing Director, New Macho, DDB Perfect Storm
Take away how to reframe boys and men in your marketing.
Steven Bartlett, author, podcaster, investor, Dragon’s Den judge has interviewed hundreds of leaders over the years. On our stage, he’ll be revealing what he’s discovered about building and leading diverse teams. Expelled from school and a university drop out, hear how Steven sees ‘inclusive’ leadership rather than just ‘leadership’ and what his take is on diversity as a part of creativity, innovation and profitability.
He'll be joined by Sophie Neary, a highly respected executive within the retail and technology industries. As Managing Director, Retail and FMCG at Google, she brings over 30 years of executive leadership experience from giants including Asda, Tesco and Meta.
Beyond her commercial acumen, she's a multi-award winning, lifelong feminist, and a clear voice advocating and championing women in the workplace. Her highly regarded podcast "Courage is Contagious," and status as a LinkedIn "Top Voice" on Gender Equity cement her reputation.
You'll want to see these two light up the stage at RISE24.
Buy a ‘professional development’ bundle for your team (by four, get one free) or if you don’t have the budget, there are limited ‘spectator only’ seats from £75.
With the code CE20, you can get 20% on main floor ticket prices and bundles till April 8 while they last.
