RISE24: LAST TICKETS NOW + Cannes Lion...
RISE2024: LAST CALL!
We announced on our socials that we're sold out (!) for RISE 2024 - our flagship one-day inclusive marketing conference that is taking place April 24, 2024. BUT! We have a wait list running, currently with two tickets left. Reach out to AK: ak@creativeequals.org if you want them!
See you there!
MEET US AT CANNES!
We are speaking at Cannes Festival of Creativity in a fireside chat with the legendary Darren McKoy (known as DMac), the Global Creative Director of Dr Martens, on "How Dr Martens puts the boot in culture: The art of innovation".
Come learn how he leverages innovation, collaboration and sustainability to keep the brand at the forefront of culture. Having honed his craft at companies like Adidas and The North Face before his current role, he'll reveal how Dr Martens' mantra of 'rebellious self expression' goes beyond the boot into retail experience and brand positioning. Take away how to live out DMac's ethos: 'Make good stuff, evoke an emotional response, respect brand heritage'.
See you there: Thursday June 20th at 12.00, Cannes.
HOW IS YOUR BRAND USING AI?
Dove’s new campaign takes a stance against using AI in the brand’s advertising - and predicts that 90% of content will be generated by AI by 2025.
AI is one of the hottest topics for marketers and brands, as there is a general gold rush to make Generative a part of the marketing tool kit - not least to save costs. The risk is that we move so fast we do not stop to consider the risks: What happens to talent as Gen AI takes hold? And while it is developing at speed, it is still very error prone. A considered approach is called for: brands need to work out what their stance on Generative AI will be.
Where do you stand? If you need help building your AI policy with inclusion in mind - reach out. We can help co-create a strategy that works for your business, while working to ensure DE&I practices are upheld. Or at least train your AI studios in how to spot bias!
PRESENTING: CREATIVE EQUALS' DISABLED CREATIVES
Disabled creatives are some of the most creative people in the world – and the advertising, design and creative industry is missing out. Until now.
Disabled creatives have been overlooked and underinvested in the advertising, design and marketing industries. More than ever, these industries need the best creative problem solvers. Adapting to life every day in a world that isn’t built for you is creative problem-solving in action. To better connect the industry with some of the most creative people, Creative Equals is launching the second year of its scheme to offer free training to disabled creatives. The programme is sponsored by Diageo and the sessions will be run by world-class creative organisation, D&AD.
DisabledCreatives launched last year and is the first open programme in the UK to target support for disabled talent in the industry.
“Shutting out disabled people from the industry is hugely consequential for both the individual and creative output. Quite frankly, the industry has not moved fast enough and this unlocks the potential of an inclusive 'design for all' approach from the outset"
-Ali Hanan, founder and CEO of Creative Equals
We're looking for Disabled Creatives to join this free programme - is this you?
Do you know any Disabled Creatives who could benefit?
Thank you to our RISE Sponsors, Partners and Community Partners
