Unlock Untapped Revenue: Is Your Marketing Truly Inclusive?
Is your marketing truly inclusive?
At Creative Equals, we're helping brands like yours to grow and transform with inclusive comms that resonate.
Effective marketing is inclusive marketing. And inclusive marketing is all we do.
By championing authentic representation and storytelling, brands can unlock deeper audience connections and create marketing that truly resonates.
We can help you do just that.
Our Inclusive Comms Reviews offer your brand a unique opportunity to elevate your marketing efforts, ensuring you engage authentically with every audience and drive meaningful connections while building resilience to withstand potential backlash.
Keep reading to discover more on how we can supercharge your comms with inclusion!
We supported McDonald’s on a comprehensive analysis of global comms, supported by cultural research and a strategic roadmap for an inclusive brand revolution.
Our team of analysts reviewed assets across 10 global markets, identifying strengths and areas for improvement, and facilitating a shared learning opportunity among markets.
An ongoing partnership with Google and providing rigorous guidance within 72 hours on in-progress campaigns about inclusion gaps and opportunities.
Our inclusion experts, strategists, and creatives review work-in-progress assets against every campaign brief and Google's DEI goals, delivering actionable reports with prioritized key actions to mitigate brand risks.
We helped Walkers create the most inclusive version of the successful “#CrispIn #CrispOut”. Collaborating with the brand and their agencies we embedded inclusion throughout the entire campaign development:
DEI was integrated into project Considerations & Musts, along with guidance developed that was cascaded across disciplines, particularly within Insights.
Creative moved beyond tropes to more nuanced portrayals via regular review of audience targeting and messaging, and how proposed talent was being represented.