You’ll want to pay attention to this…
MAY 13TH 2021. RISE GOES VIRTUAL...
Represent your perspective. Represent ALL your customers in your marketing. Yes, our sell-out conference is BACK - and it's online (plus you can purchase tickets in collaboration with AdWeek - yes, such a great deal!), with Campaign as our media partner.
Insight from our Equality Standard data tells us 19% of creative directors are women (when we started it was 12%); yet 1-3% are ethnically diverse women. Year-on-year this conference is the game-changer. This day is designed to create the next generation of leaders and give you the skills, tools and know-how to rewire culture change in advertising for inclusion. We explore what makes an outstanding leader, how to have brave conversations as well as topics like 'what's keeping CMOs up at night?'
FIRST SPEAKERS ANNOUNCED:
Caitlin Moran, journalist, author, and broadcaster at The Times
David Lammy, Labour MP for Tottenham, one of #56BlackMen
Gina Miller, lawyer, activist, campaigner (who stopped Boris proroguing parliament).
Lemn Sissay, poet of the 2012 Olympics, author of 'My Name is Why', Chancellor of Manchester University
Stephanie Matthews, Senior Business Director at Creative Equals
More coming in two weeks...
NEW OFFERING:
Inclusive Comms Review
How inclusive is your creative work? Does it represent? Or mis-represent? We have been hard at work developing the framework for our Inclusive Content Review. This review tackles the crucial question: Is your brand accurately and authentically representing the true diversity of its consumer base?
We start by analysing brands’ inclusion and diversity across all of their communications. By taking a thorough look at ATL campaigns, BTL campaigns, and online presence, we are able to produce an in-depth report, focusing on where your brand is making great strides in the right direction, and where there are gaps and opportunities to be more inclusive. We get to the bottom of what authentic diversity and inclusive representation means to your brand and business, and how that plays out within the context of the markets you engage with. Going forward, we can guide and support you to develop a strategy that makes sure all of your consumers see themselves within your branding and communications.
So, where are you at?
More than 42% of people surveyed in December reported symptoms of anxiety or depression. Is that true for you? Your team?
That is why now more than ever, companies need a helping hand in delivering the right wellbeing support and services to its employees.
Flex Events have been the team behind RISE for the last three years. On top of helping us run our successful events and programmes, they are now offering virtual wellbeing retreats.
They are offering 10% off to friends of Creative Equals.
Email jack@weareflexevents.com to claim your 10% off.
How #painstories turned to creativity to highlight women's wordless pain
In power of upcoming International Women's Day, it's brilliant to see brands 'normalising' for women what goes on every day. We share the words from Nicky Kemp, Managing Editor of CreativeBrief's BITE on the creative team behind Essity’s ground-breaking #painstories campaign lift the lid on the normalisation of women’s pain in culture and the brand’s truth-telling work.
READ: What does structural racism look like? This. In news over the weekend, Black, Asian and Multi-Ethnic employees in the UK job market are twice as likely to be unemployed as their white counterparts.
WATCH: A real, honest ad about the realities of breastfeeding and becoming a new mum. After a 30-second clip debuted at the Golden Globes, catch the full version below.
RESPOND: 'All In' Census - the industry wide inclusion census survey - launches on March 10.
Love,
The Creative Equals’ team