The Campaign 30 Future Leaders List

The time for action is now.

This year signals a crucial moment for the industry as we emerge from a global pandemic that saw female and non-binary creatives put on the back foot and most negatively impacted. Our research has revealed that the number of female creative directors sits at around 24%, which is an improvement on last year but still hasn't moved the dial far enough. Female design directors are at 14% so there is still work to do.

Despite all the well-meaning IWD posts from our industry, the harsh truth is that it's mostly just talk as WPP has been called out for its median gender pay gap of 45%. One of the key reasons for this? The dearth of females in design, tech and creative. This needs to change.

24%

The number of female CD’s in adland *

0.25%

The number of black female CD’s in adland *

75%

of women creatives have a male line manager.*

18%

of women are less likely to agree with the statement “my portfolio is gaining work I am proud of” than their male counterparts. *

Want to apply? Watch this space!

We invite UK based designers, copywriters, art directors, social content creators, creative directors, creative technologists, UX designers and film producers and general creatives to apply.

You’ll need to provide 3 pieces of work (either client based or personal) to show that you’re crushing it. This means you’ll need a google account to upload your files, or you can download a keynote file, in which you’ll need to embed your files before returning to us.

>> Applications open soon

About the Campaign 30 Future Leaders List

We want to see more women in leadership. And the Campaign 30 Future Leaders List is one of the ways we’re pushing forward. Since its inception in 2017, we’ve seen this list create opportunities, promotions and role models, simply by highlighting incredible female talent. Every year we invite female, non-binary and gender non-conforming creatives in the UK to apply (application lists usually open in March!). We have a diverse panel of judges, and we announce the list at RISE, Creative Equal’s annual conference. All winners appear in an article in Campaign Magazine UK.

The 30 Future Leaders List is a collaboration between Creative Equal’s and Campaign.