RISE2022, the highlights, plus Cannes Inclusion
RISE2022: 'This day moved me in a profound way'
Wow. Thank you for THAT feedback, 5* all the way. If you missed out, you can download Creativebrief’s thorough RISE Trends Report. To amplify those voices for change for the second year running, Managing Editor, Nicky Kemp, and her team created a report sharing the key insights from the day. ‘Who makes the work, shapes the work’ was a key theme of the conference, so we bring you actionable insights and articles to help you to shape both the work and the workplace itself in progressive and inclusive ways. Oh, and #RISE2022 made it into Forbes, here.
Who made The List of lists?
Five years ago, when Campaign and Creative Equals launched this list, just 12% of adland’s creative directors were women. Now, this figure – extrapolated from Creative Equals’ database (5,000) and several recruitment databases – has risen to about 27%.
The proportion of women in creative leadership has more than doubled, increasing at a rate of two to three percentage points per year. Over the years, 150 women have been on the list - and they go on to get promoted within their companies. Compared with the rest of the industry, creative departments are making lightning-speed progress. For example, according to the IPA’s statistics, the proportion of women in C-suite positions fell from 34% in 2019 to 33.4% in 2020. This list works.
A Dutch DEI day at Cannes Lion
Creative Equals, the World Federation of Advertisers and the Dutch Embassy have teamed up to bring all Cannes Lion fringe attendees a stellar day out. As ever, we set the agenda with our hosts, Nathalie Lam, Global Head of Sponsorship and I&D lead, Philips. Hear from Claire Barnett, Executive Director, UN Women, Jamal Jama, CEO, Jama Media, Sarah Holt, Marketing Director, Merlin Entertainment and Jerry Daykin, VP, Global Media, Beam Suntory, Tracy Stallard, Global VP, Sports/Entertainment, ABI In-Bev, Nicole Van Der Burgh, Product owner, Skincare and Gifting Unilever, Sharon Lloyd Barnes, Commercial Director, Advertising Association, Dino Myers-Lamptey, CEO, TBS and many more. Our senior team will be there all day. Swing by, Ali, Steph, Karina, Ashley and Debbie would love to see you.
Like to join us for lunch? All welcome, of course. Book your meal here.
On a UK trade mission...
The Department for International Trade (DIT) has partnered with an industry coalition led by the Advertising Association to create a campaign running at Cannes Lions next week. Developed by the Great Global Trade campaign, the push celebrates the UK work appearing at the festival and will be supported online across DIT and industry channels as well as on the ground during the week-long event. It aims to support the efforts of a UK Advertising Export Group (UKAEG) trade mission, which brings together 40 companies and we're on it! We love a mission. Like to meet us there? Drop us an email and we'll see you there.
Our campaign for Fair NDAs
Non-disclosure agreements - NDAs - are part of the day-to-day of the advertising industry - people sign them without thinking, when they start a new job or take on a new client or start working on a top-secret project. According to Outvertising’s Jerry Daykin and Shilpen Savani, partner at law firm Gunnercooke, NDAs are also being used to muffle victims of harassment. A new campaign, ‘Make NDAs Fair’ by award-winning Executive Creative Director, Jo Wallace, supported by #TimeTo, Nabs, WACL, Creative Equals, Outvertising and more shows that this doesn’t have to be the case. In Zoe Scaman's article, MadMen and Furious Women, she said NDAs 'have become the most pernicious and pervasive method with which to keep us quiet'. Now, this changes today.
Keep cool and carry on...
The CE Team