The August issue: rest, recharge and be inspired
CALLING ALL BUSINESS LEADERS
What will it take to get to 50:50 at the C-suite? This programme is a game-changer.
Applications are now open for our 4th CE Business leadership programme.
This programme and community is built to give women, non-binary and gender non-conforming people,
the skills and network to take their next step in leadership.
In the past we've had people from tech start ups, creative agencies, production companies, media agencies,
brands and consultancies - most types of companies - join this programme. With a stellar mentoring programme, first-class trainers, a graduation dinner and the network of networks, this programme makes the difference.
A massive thank you to our wonderful sponsor Stagwell, for being behind us for the third year running.
We have limited spaces. Applications Close 31 August 2022.
CANNES LION: what work won?
On our analysis of the Cannes Lion work, DEI was at the heart of the majority of the work, winning across all categories (creative data, brand experience, mobile...).
This piece of work from Vaseline is a stand out. Systemic racism and deep-rooted healthcare inequities in the U.S. lead to misdiagnosis and untreated conditions. With a brand purpose of 'Equitable Skincare for All', Vaseline set out to do something about the lack of diversity in dermatological imagery. Vaseline (in partnership with Hued) created the first-of-its-kind search platform, 'See My Skin', the only database designed to search conditions for a diverse range of skin tones. It was wildly successful, with a 1,430% increase in people seeking Dermatological care. They also won two coveted Cannes Lions awards.
How could this work have been more powerful? Contact hello@creativeequals.org for our tailored 'talkshop' (half talk, half workshop) on Cannes Lion.
We're looking for a senior DEI Strategist to join our growing team, and support our high-profile global clients in delivering inclusive marketing programmes. If you're great at strategic thinking, able to distil rich insight into persuasive narratives with excellent writing, and storytelling skills and able to facilitate engaging, provocative workshops with gravitas and energy, we'd love to chat!
We are open to meeting candidates that have been working in a more traditional brand strategy role with a desire and passion for pivoting into DEI space. Is this you? Apply now!
CREATIVE EQUALS IS OOO FROM AUGUST 8-12
Time to rest. We are closing our office for a full week to give our staff a chance to recharge.
If you need anything during this time, contact ali@creativeequals.org
Enjoy your summer,
The CE Team