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Deadline Extended to December 23
We are back ON! Rescheduled from March, we bring NYC our first remote version of CreativeComeback, in partnership with Diageo and our creative leadership partners, D&AD. This two-week bootcamp will run from January 25 till February 4, for 8 days in total from 9-3pm.
To wrap up the event, the phenomenal Cindy Gallop, ex-BBH chairwoman and Founder MakeLoveNotPorn, will share her advice.
As she says: "Our industry haemorrhages huge amounts of female creativity, talent and skills, which is a key reason agencies and holding companies find themselves struggling to build a better future. CreativeComeback is critically important for channelling this experience and expertise back into advertising, and I encourage clients, agencies and holding companies to be waiting at the other end of the program with chequebooks to hire these women immediately."
So far, 72&Sunny, Fig, Anomaly and Oliver are our partners in the US, however, if you'd like your agency to sign up, contact jack@creativeequals.org. If you'd like to join, smash 'Apply now' below.
Big news coming soon...
With Snapchat, we curated many of the members for its inaugural Global Creative Council with an intersectional line up of creatives to crack a non-profit brief to involve young people in politics (see here). Among the UK Snap Creative Council are: Lydia Amoah, Cross-Cultural director, Creative Equals; Dino Myers-Lamptey, Founder, The Barber Shop (pictured); Gracie Page, Director of Emerging Technology, VMLY&R; and Shirin Majid, Deputy Executive Creative Director, VCCP Kin and Rozina Louafi, Creative Director, Design72, as well as our CreativeComeback team, Tejali Shete and Thato Dutch.
And yes, diverse teams make exceptional work. The winner of the $100,000 ad spend prize is set to be announced soon. Thanks Snapchat, for a game-changing opportunity.
For our clients, we have our own in-house international Creative Equals Inclusion Council if your team would like to gain fresh perspectives on work. Just ask!
The face of UK's creative scene...
ROLLING OUR EYES. Creative agency Weirdo has created a composite image of the UK’s average creative director – and they look a lot like Danny Dyer.
As reported in Campaign, the agency combed through the top 960 public results for creative directors and ECDs in the UK in a bid to represent the overall face of the role at the end of 2020. Oh yes, 80% of their scanned faces were men. The agency was able to blend all the images into an “average” face.
In our 'inclusive marketing workshop', we discuss stereotypes and how these have a profound impact on who is hired (affinity bias) and who is portrayed in media (who makes the work, shapes the work). To hire for diversity, we're about to launch an entire offering dedicated to inclusive talent acquisition.
Creative Equals Recommends...
SUPPORT: The SheSays crew has a kickstarter 'Women With Epic Ideas' (WEI) designed to move more women in the middle up to leadership roles. With the Danny Dire situation (see above), we say BACK THEM here.
BUY: A groundbreaking investigation into diversity and equality in the workplace, 'Belonging' by Sue Unerman, Kathryn Jacob and Mark Edwards is a clarion call to the people in power who need to rethink their place in the boardroom and become part of the solution. Your Christmas gift is now sorted here.
CELEBRATE: We salute the Campaign's Top Ten trailblazers, including those we admire, the DICE Charter crew, who pledge no more #Manels in 2021; the hard-working Ally Owen, founder of the Brixton Finishing School, Shannie Mears, a powerful voice on race in the industry and the POCC crew, Nana Bempah and Kevin Morosky. Be the change.
So very nearly there - bring on 2021.
The Creative Equals team x