Passing on another initative that’s getting a lot of press at the moment: Adam & Eve/DDB #maketheleap. The agencies, backed by IPA, Tiwtter & Campaign challenged agencies and media owners to use the extra day in Feb to pledge for change on 4 specific diversity targets…

We've been featured on The Women Who Sold the World this week and goodness, there is a lot to be said!

Females make 85% of all purchasing decisions, yet are woefully underrepresented in creative jobs in advertising. Women are the most powerful consumers on the planet, making 85% of all purchasing decisions. Across any sector you can think of – technology, cars, houses, pharmaceuticals – women hold the household purse strings. In the advertising industry, however, there are very few female creative directors making the adverts that women see. In 2008, just 3.6% of the world’s creative directors were female. Since then it has tripled to 11%; in London, my research shows, the figure is about 14% – still shockingly low. Unsurprisingly…

Young Creative Council and Creative Equals noticed that there seems to be an even number of girls and boys in advertising courses, yet few of them make it into the industry. Why are they dropping out before they've even got past the first hurdle? Is it so awful that they turn and run during their first internships? I don't need to tell you why this is a terrible thing but more women in advertising means more women in the workforce, more women represented fairly in the media and more women going on to become C-Suite, money making superheroes. If they drop out before they've signed their first contract the future looks bleak. But….